BUILT BY PEOPLE WHO HAVE BEEN IN THE ROOM
The Cynthia Daniel Company was founded by two veteran television professionals who have spent decades on both sides of the camera. We don't teach media from a textbook. We teach it from experience.
The Company Story
The Cynthia Daniel Company was built on a simple premise: the best media training comes from people who have actually worked in television — not consultants who studied it from the outside.
Founders Cynthia Newdel and Dan Hattal bring decades of combined broadcast experience to every client engagement. Between them, they have worked as on-air talent, producers, and executives at local affiliates and national networks. They know how newsrooms operate, how producers think, and what separates the guests who get invited back from the ones who don't.
That insider knowledge is the foundation of everything we do — from the way we structure our media training sessions to the producer relationships we leverage for television placement. When we coach a client, we're coaching them the way we would want to be coached if we were sitting in that chair.
Two Decades of Television. One Company.
Cynthia Newdel
Co-Founder
Cynthia Newdel is a veteran television journalist and media strategist with more than two decades of broadcast experience. She has worked as Booker and a producer at Fox in New York and here in Las Vegas, covering everything from breaking news to long-form investigative features and fascinating stories within business segments.
Her eye for talent and booking experience gives her a unique ability to coach clients from the inside out — she knows exactly what to pitch the Producer, to deliver a message under time pressure and to project confidence when the stakes are highest.
Cynthia brings that experience to every coaching session, helping doctors, lawyers, restaurant owners and chefs, executives, entrepreneurs, and public figures develop the camera presence and message clarity that turns a media appearance into a career-defining moment.
Dan Hattal
Co-Founder
Dan Hattal is a broadcast television veteran with decades of experience as an Executive Producer, director at local and national television outlets. He co-created and launched the award-winning 3-hour morning news program Good Day Chicago in 1993. He also directed the live broadcast. Dan then spent a decade in Los Angeles directing the news and producing documentaries and live programming. Dan has produced and directed hundreds of hours of content, managed editorial teams, and built the kind of producer relationships that are the backbone of The Cynthia Daniel Company's television placement work.
Dan's perspective is the control room perspective — he knows what producers are looking for when they book a guest, what makes a segment work, and what makes a guest unbookable. That knowledge shapes every aspect of our training methodology, The Media Method.
His network of relationships with producers, bookers, and assignment editors at stations across the country is what makes our television placement service genuinely different from a publicist sending cold pitches.
What We Believe
Experience Over Theory
Media training should come from people who have lived it. Every technique we teach is grounded in real broadcast experience, not academic frameworks.
Honesty Over Flattery
We tell clients what's not working. Specific, direct feedback is the only kind that actually changes performance.
Preparation Over Luck
A great media appearance is never an accident. It's the result of rigorous preparation, and we take that preparation seriously.
Relationships Over Pitches
Our television placement work is built on decades of real relationships with producers and bookers — not cold outreach and press releases.
READY TO WORK WITH US?
Tell us about your goals. We'll tell you how we can help.